Eurosimm case study

Ana Pierrotti Case Study, Company News

EUROSIMM SINGLE LOGO[1]

PrecisionPoint provides the best link I have found between information in Dynamics NAV and ExcelJohn Kellington

Eurosimm is a leading distributor and solution provider of IT equipment.

An important part of the company’s strategy is to provide customers with a next day service on an inventory that extends to £3 million and to deliver the highest levels of quality and service. To facilitate this, the company has invested in a powerful combination of IT solutions – Microsoft Dynamics NAV and PrecisionPoint Connect.

The company is based in Manchester and has an annual turnover of over £40m.

Business Challenge

Eurosimm required a more efficient way of accessing in-depth accounts information stored within Dynamics NAV. Its use of Excel to identify trends had its limitations and entailed logging back into NAV for further interrogation of specific items. The moving back and forwards between Excel and NAV was time consuming and ultimately, the process was unable to deliver the level of drill down needed.

Managing Director, John Kellington, recognised the need for a specialist Business Intelligence system that would seamlessly integrate with Dynamics NAV and generate bespoke reports:

He identified PrecisionPoint Connect as the

The only BI package to drill down to the minutest level of the General Ledger and the simplest to use. 
‘only BI package to drill down to the minutest level of the General Ledger and the simplest to use’. The system went live in the fourth quarter of 2011.

PrecisionPoint simplifies access to sophisticated decision critical Business Intelligence. Used by successful companies worldwide, it enables the building, editing, publishing and distribution of reports with unprecedented levels of automation without specialist technical knowledge.

Benefits

Eurosimm uses PrecisionPoint principally for post accounts analysis and to monitor day-to-day trends in the sales operation. Bespoke reports include:

  • General Ledger analysis
  • 3 and 6 month sales analysis
  • Daily sales person reports

Daily Sales person reports

By integrating PrecisionPoint with the telephone system via Navision, the company can see at a glance the number of sales quotes produced in any one day, the numbers of phone calls made and from the sales quotes made, the number of orders taken and invoiced.

Eurosimm benefits from clearer communication with the sales team operation and has gained access to better intelligence about the products that are proving the most popular. This is invaluable in helping to ensure stock levels are always kept to an optimum level.

John Kellington, Managing Director, Eurosimm, says:

Sales have increased since we started producing a daily report and we are able to see quickly if the time spent making calls suddenly dips. The immediacy of information provided by the daily sales person report makes the decision process shorter and we can act more quickly
“Sales have increased since we started producing a daily report and we are able to see quickly if the time spent making calls suddenly dips. The immediacy of information provided by the daily sales person report makes the decision process shorter and we can act more quickly.”

The ‘Daily Sales Person’ report has proved so effective, the company now plans to extend its use and add email capability.

General Ledger analysis and 3 and 6 month Sales analysis

Eurosimm uses PrecisionPoint Connect for post accounts analysis. The financial insight provided by the system is increasingly driving business direction and has made it possible to track escalating costs and link those costs to trends in revenue. In the past the information was there, but making the link was difficult.

“The power of PrecisionPoint lies in the ability to drill down to the minutest level and it is the only BI package that does that and it is also the simplest to use,” John Kellington adds.

“It’s the best link I have found between information in NAV and Excel. It gives us the ability to link different elements of NAV such as stock and purchases, sales and customers, and the General Ledger and Sales. Excel only provided us with basic information whereas PrecisionPoint allows us to interrogate the accounts and analyse.”

Benefits include:

  • Increased sales
  • Immediacy of information so everyone is more proactive
  • Bespoke reports provide information that is the lifeblood of the company
  • Comprehensive video training enables users to write their own reports quickly
  • No need to employ external IT consultants to write reports
  • Managed service

Support

John rates the training videos provided by PrecisionPoint as exceptional and as a result, he is now able to write his own reports. “The 20 minute training videos are excellent and combine screen dumps with audio to show the user how reports are created. One of the greatest advantages is that we no longer have to call in external IT consultants and we have immediacy of information,” explains John.

It is now two and a half years since PrecisionPoint Connect went live and over that time, the company has found if support is required, it is ‘very quick’ and it ‘solves everything.’

‘An extension of ourselves’

Because the PrecisionPoint team works with every user at the outset to produce bespoke reports, John believes this paves the way for a beneficial long-term relationship. ‘We can always get to speak to people who know our system and that is something you don’t get when dealing with huge organisations. PrecisionPoint feels like an extension of ourselves.”